What it's like to work with me

Kira de Broglio Shaw Social Media Marketing

Hi, I'm Kira

I’m a purpose-led social media strategist and content creator working with ethical, sustainable and socially conscious brands.

I support marketing managers and founders who care deeply about people, the planet and good design but don’t have the time, headspace or capacity to do everything themselves. My role is to bring calm, clarity and direction to your social media so it reflects the quality of your brand and drives results.

Davines UK Increased Organic Reach by +743%

A strategic, organic social media approach that grew visibility and engagement without paid ads.

Morphology Increased LinkedIn Followers by +16,750%

Strategic LinkedIn content that turned visibility into credibility

and engagement.

The results you’ve delivered have been exceptional

You’re smashing it! The other day two of the KAMs remarked on how brilliant the Instagram channel is and all the interaction and engagement are! The results you’ve delivered have been exceptional, and you do it with such calm and consideration.

- Jess Symons, Davines

Social Media Management for Ethical Brands

More visibility, deeper engagement and consistent sales from organic social

Organic Social That Drives Visibility, Engagement and Sales

I turn organic social media into a strategic growth driver for ethical brands.

Every post has a purpose.
Every campaign aligns with your business goals.
Every month builds momentum.

From planning to production to community management, I run your social presence in a way that increases visibility, strengthens brand positioning and supports sales.

It’s consistent. Measured. Built for long-term growth.

Ready to strengthen your social media?

What does social media management include?

I take care of your organic social media from strategy through to execution.

That includes content planning aligned with your wider marketing, creating graphics and video, writing captions, scheduling, community management and monthly reporting.

Is this organic only?

Yes. My social media management service focuses on organic growth.

That means building visibility, engagement and trust without relying on paid ads. If paid support is needed, we can discuss that separately, but the foundation is always strong, strategic organic content.

How involved do I need to be?

You stay involved at the level that works for you.

We’ll have regular check-ins, and I’ll need your input on upcoming campaigns, product launches and priorities. But day-to-day posting, engagement and reporting are handled by me.

Your social media runs smoothly without it sitting on your to-do list.

How it works, week by week:

Week 1-3

Completion of the strategy document

Week 4

Carry out audit / optimisation of platforms / set up platforms

Week 5-8

Implement strategy and carry out initial testing

Week 9-10

Amend strategy based on findings.

Week 11+

Ongoing management, with monthly updates.

Kira transformed our social media and freed up our small team

We struggled to find the time to manage our social media as a small team. Kira took that pressure off immediately, keeping our channels active, engaging and performing well, even during our busiest season. Clear communication and fresh ideas made working with her incredibly easy.

- Phoebe Moon, Salt-Water Sandals UK

If my full management service isn’t right for you just yet, check out my

Other Services

Not every brand needs full management straight away.

If you’re building in-house, launching something new, or just need clarity before committing to ongoing support, there are other ways we can work together.

1:1 Power Hour

Personalised support to get clarity, direction and quick wins.

Struggling with your content, unsure what to focus on, or stuck in the algorithm spiral?
A Power Hour gives you clear, strategic guidance on your biggest social media challenges in one practical, supportive session. Leave with actionable steps, renewed confidence and a plan you can implement straight away.

Kira helped us get clarity and a strategy we could actually follow

Kira understood our organisation incredibly quickly and gave us clear, practical mechanisms that finally made sense for our team. She made the whole process feel calm and manageable and our social media now feels strategic rather than overwhelming.

- Kate Bell, Lordship Eco Hub

Social Media Strategy

A clear, data-backed plan for sustainable growth on social media

Feeling unsure what to post or what actually works? Confusing, isn’t it?

I spend 4 weeks diving into your brand, audience and competitors to create a clear, tailored strategy you can rely on. You’ll get a detailed plan covering your goals, content pillars, posting schedule and KPIs; everything you need to grow with confidence.

Download your Free Ethical Social Media Marketing Guide

A gentle reset for how you think about social media marketing, grounded in ethics, inclusion, and sustainability.