How Morphology Grew Its LinkedIn Audience by 16,750%
Morphology
Building authority and audience through LinkedIn
Busines Morphology are a leadership and culture consultancy helping organisations build better workplace cultures through practical, behaviour-led change.
They had clear thinking, a strong point of view and a book launching into the market. What was missing was consistent, strategic visibility on LinkedIn to support that momentum.
The focus was building audience growth, increasing engagement and positioning the founders as credible voices in conversations around culture and leadership, all delivered organically and sustainably.
Starting from scratch
Business Morphology was preparing to launch both a consultancy and a book. One founder had a small LinkedIn presence, the other had never posted before. There was no established company page and no consistent visibility strategy supporting the launch.
Launching without visibility
A consultancy and book were ready to go, but there wasn’t yet a strong LinkedIn presence to support awareness or momentum.
Two founders,
no content system
One account was small, the other inactive. There was no shared content plan connecting founder visibility with company positioning.
No established company page
The brand itself had no central LinkedIn presence, meaning authority and credibility weren’t being reinforced at company level.
What we wanted to achieve
Launch the consultancy, launch the book and build authority from day one.
The goal was to grow both founder accounts, establish a professional company page and create consistent LinkedIn content that supported book sales, consultancy enquiries and long-term authority in the leadership space.
What we did
1
We began by building brand awareness. Introducing both founders, their experience, the consultancy''s ethos. The focus was on increasing visibility and reach while establishing a consistent, credible presence across LinkedIn.
2
Once visibility was growing, we focused on connection. Creating thoughtful content around leadership, culture and themes from the book. The aim was to build engagement through practical insight and meaningful conversation.
3
The final phase was launching the book. Sharing testimonials, insights and founder reflections to support book sales. I managed outbound engagement through the company page and created all content, while the founders led conversations on their own accounts.
The Results
+16,750% audience growth
+8,375% engagement increase
Consultancy and book successfully launched
Consistent visibility across two founder accounts
Growth built on consistency
We built visibility for a brand new consultancy while supporting the launch of a leadership book.
The focus was clarity, consistency and showing up with something valuable to say.
We built visibility for a brand new consultancy while supporting the launch of a leadership book.
The focus was clarity, consistency and showing up with something valuable to say.
The content generated 1,017 interactions, including 727 clicks, 222 likes and 60 shares.
Engagement rate per impression reached 18.1%.
The audience was seeing the content, they were engaging with it, clicking through and actively participating in the conversation.
Engagement and awareness grew by the thousands of percent!
Kira made the doubly daunting challenge of publishing a book and starting a new business seem entirely manageable. She quickly digested the principles and key messages of both the book and the business proposition and designed engaging, creative content to build our audiences. Engagement and awareness grew by the thousands of percent and has created a really strong platform for growth.
- Julie Nerney, Morphology
Want more visibility, sales and clarity for your purpose-led brand?
Apply To Work With Me
Social Media That Reflects Your Values
Clarity, consistency and growth you can feel good about
You’ve built something thoughtful. Sustainable. Intentional.
Your social media should feel the same.
I work with ethical, product-based brands to turn organic social media into a clear, strategic channel that builds visibility, nurtures community and supports sales.
Together, we create content that reflects your ethos, positions you as a leader in your space and connects with the right people without losing what makes your brand different.
If you’re ready for consistent growth rooted in your values, I’d love to hear more about your brand.