Imagine your social media content being accessible to everyone, no matter their needs; your inclusive marketing reflects your brand values.
Considering your representation is one thing, but your inclusive marketing should reflect how your customers experience your brand in all aspects. Using inclusive imagery isn’t enough.
Do you have to make your social media content accessible?
Actually, yes! Under the Equalities Act 2010, businesses must make reasonable adjustments so that disabled people aren’t excluded due to their disability.
That’s why I’m giving you 5 tips to get you started and make your content more accessible.
1. SIMPLIFY YOUR COPY
Flowery language and long words might make you feel impressive, but it isn’t the best practice for writing social media captions. Make sure your audience can easily extract the essential bits in your posts by writing clearly.
Write your copy concisely and clearly, making it easy to read and understand.
2. CHOOSE EASY-TO-READ FONTS
Use fuss-free fonts that easily read in your graphics and stick to standard fonts within the social media platform. There are ways to change the font, but screen readers find these hard to read, as do people.
3. USE ALT-TEXT
There are over 2 million people in the UK living with sight loss. You can help those using assistive technology by writing Alt-text to describe your image. Most schedulers and social media apps allow you to add Alt-text to your images when posting.
4. ADD CAPTIONS TO ALL OF YOUR VIDEO CONTENT
Transcribing your video content and adding captions or subtitles will help anyone with a hearing impairment and those with neurological conditions such as ADHD & Autism.
5. CAMEL CASE YOUR HASHTAGS
Make your hashtags easy for screen-readers to read by capitalising the start of each word like this; #BananaBread rather than #bananabread.
If you would like more help with your social media content, get in touch.